If you want to know where everyone’s been traveling (and showing off) this year, just take a peek at Instagram. With over 1.45 billion international tourists in 2024, travel photography is having its biggest moment yet. We dug into hashtag data to find out which destinations dominated Instagram in 2025 — and some of the results might surprise you.
From the timeless streets of Paris to the white sands of Bali, these are the places travelers can’t stop snapping. Whether you’re planning your next trip or just looking for wanderlust fuel, here’s the ultimate ranking of the 25 most Instagrammed travel spots of 2025.
25 Most Instagrammed Travel Destinations (2025)
Rank | Destination | Region | Hashtag | Posts Count (Million) |
|---|---|---|---|---|
1 | India | Asia-Pacific | #india | 321 |
2 | Japan | Asia-Pacific | #japan | 186 |
3 | Italy | Europe | #italy | 175 |
4 | United States | Americas | #usa | 169 |
5 | United Arab Emirates | West Asia | #dubai | 143 |
6 | Indonesia | Asia-Pacific | #indonesia | 138 |
7 | France | Europe | #france | 112 |
8 | Mexico | Americas | #mexico | 107 |
9 | Canada | Americas | #canada | 98.1 |
10 | Colombia | Americas | #colombia | 92.7 |
11 | Spain | Europe | #spain | 87.7 |
12 | Thailand | Asia-Pacific | #thailand | 83.6 |
13 | Turkey | Europe | #turkey | 82.1 |
14 | Germany | Europe | #germany | 80.1 |
15 | Argentina | Americas | #argentina | 76.1 |
16 | Brazil | Americas | #brazil | 55.4 |
17 | Portugal | Europe | #portugal | 55.9 |
18 | Greece | Europe | #greece | 52.5 |
19 | Egypt | Africa | #egypt | 33.4 |
20 | Vietnam | Asia-Pacific | #vietnam | 29.7 |
21 | Morocco | Africa | #morocco | 27.9 |
22 | South Africa | Africa | #southafrica | 27.3 |
23 | Austria | Europe | #austria | 26.5 |
24 | Saudi Arabia | West Asia | #saudiarabia | 18.9 |
25 | Netherlands | Europe | #netherlands | 18.1 |
While the top of the list is filled with globally adored spots like Japan, Italy, and Indonesia, there are a few standout destinations that quietly captured travelers’ hearts — even if they didn’t dominate the hashtag charts. These under-the-radar travel gems, each with fewer than 30 million posts on Instagram, offer just as much charm, culture, and adventure — but with fewer crowds and more authenticity.
Take Austria for example. With its alpine villages, grand imperial palaces, and peaceful lakeside towns like Hallstatt, it’s surprising that #austria hasn’t blown up more than it has (26.5M posts). Vietnam (29.7M) is another underrated visual feast — from the limestone karsts of Ha Long Bay to the lantern-lit streets of Hoi An, it’s a photographer’s dream that somehow still feels undiscovered online. Then there’s Morocco (27.9M) and South Africa (27.3M), both offering dramatic landscapes, vibrant cities, and a deep sense of cultural richness that goes far beyond typical tourist postcards.
So if you’re looking to rack up likes and experiences, skip the overdone shots of the Eiffel Tower or Santorini sunsets. These hidden gems offer a fresh perspective — and your followers (and future self) will thank you.
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Got a favorite spot to add?
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